Top 10 Benefits of Social Media Marketing for eCommerce

19Jun, 2017

There is no way you can market your eCommerce store without using social media today simply because there are several benefits of social media marketing. The best thing about it is that it doesn’t take too much time or resources to get done! As a matter of fact, this is the best method of advertising for small online businesses!

Of course, a small online business owner might not have a big budget for running ads neither does such person have unlimited man hours to advertise as well. When looking at the extra work needed to be done, the effort and time for marketing alone is a daunting task.

However, social media, if used properly, can come to the rescue of the business owner’s eCommerce store just by spending few hours on a weekly basis, on social media sites like Facebook, Twitter, and Instagram, knowing who to target with a small budget.

Below are the top 10 benefits of social media marketing for eCommerce:

1. Gives your SEO efforts a huge boost

SEO has gone beyond optimising your blog, individual pages and website since the advent of social media. Your SEO rankings can be affected positively or negatively depending on the role you make social media play on it. This simply means, your online store’s social media activity determines whether it is a trustworthy source on the internet or not.

2. You get more attention via Newsjacking

Newsjacking is simply aligning your social media activity to a trending topic on social media. This works if you can blend your marketing message with the trending news story outside your industry are focusing on, on social media. There are several trending stories on Facebook and Twitter which you can ‘hijack’ as long as you can make it relate to your business.

3. Your website enjoys more traffic

This has always been one major aim for every online business and since the goal of your eCommerce site is to get sales and conversion, social media is a very effective method. Your eCommerce store will have a backlink on every social media site that will take your visitors back to your site. This is how visitors and leads get to know your site leading to more traffic.

4. Better brand loyalty from customers as a result of social media marketing benefits

Social media allows you to connect with your customers which make them think more of your brand. The moment customers interact with your brand and have a good impression of it, then you are assured so many benefits.

5. Conversion Rate

Converting leads is possible on social media platforms especially if there is the call to action buttons linking the product page.

6. Customer Services

There are a couple of new features like chatbots on social media which increases the efficiency of providing good customer service so as to retain and maintain customers.

7. Economical

Social media marketing is very cost-effective compared to other marketing strategies despite it needing a low budget.

8. Insights for knowing marketing situation

The use of social media requires proper research for marketing. There are inbuilt insight tools used for getting the information you need for understanding your target audiences.

9. Growth hacking

Not only is social media beneficial for widening your reach but you can also utilise growth hack techniques as well.

10. You get to share content

Social media marketing gives you the opportunity not only about your product but about things to retain the interest of your audience.

With the right strategies, social media marketing will help you grow your eCommerce business. With a well-structured profile which has high-quality pictures and well-written content, you are bound to get so many visitors and leads that will convert to sales.

 

About The Author
Michael has been in the industry since 2012 and has completed projects for a range of small to large companies including the NHS and Network Rail.