How to create a winning social media marketing plan?

26May, 2017

If you are planning to conduct a social media marketing campaign, it is extremely important to be equipped with a proper plan. In fact, you need to take time and create a well-researched plan in order to get the best results at the end of the day. In fact, creating such a plan lays an excellent foundation for you to execute a winning social media marketing campaign. Here is a list of facts that you can keep in mind when creating a winning social media marketing plan.

First of all, you need to establish measurable and definitive goals. These goals should include increasing your search engine rankings, brand awareness, conversions performance and relevant site traffic. However, you will have to face a variety of challenges when trying to reach these goals. Therefore, you need to have a high level understanding about the challenges when drafting the plan. Otherwise, you will not be able to set realistic goals.

The next step would be to figure out your target market. In other words, you should have a clear understanding about who your audience is. Then you need to align the social media marketing plan accordingly to achieve better results.

You should analyse the gender, location and age of your target groups and then align the social media marketing campaign accordingly. Based on your research, you need to deliver what your audience likes to see. For example, spectators would not like to sign up and browse a social media network such as LinkedIn. Instead, they would prefer to go through YouTube videos.

You should also conduct a competitive analysis before you run a social media marketing campaign. This will assist you to get a better understanding about the social media trends. In other words, you will be able to know what platforms are declining and what are growing. This will also assist you to figure out your main competitors. In addition, you can get to know about the best practices that are being used when conducting a social media marketing campaign. It would be a wise idea to conduct a SWOT analysis in order to figure out the strengths and weaknesses of your company along with opportunities and threats. This will provide an excellent support when engaging with the social media marketing campaign.

Last but not least, you should design innovative strategies. You need to figure out the best social media platforms that can be used to promote your business and brand. You should have the ability to reach your target market in a convenient manner as well. Then you will find it as an easy task to develop a specialised strategy. It would be better to have a specialised strategy for each social media platform.

You can also think about collaborating with your platform members because it will assist you to establish beneficial relationships. Such a plan would bring amazing benefits to your business in the long run.

About The Author
Michael has been in the industry since 2012 and has completed projects for a range of small to large companies including the NHS and Network Rail.