Along with the increasing popularity of mobile devices such as tablets and smartphones, it has become important for all the website owners to go ahead with a responsive design. A responsive design has the ability to create a tremendous impact on user experience as well as the SEO efforts of your website. Here is a list of reasons that would justify the importance of having a responsive website.
Increasing number of mobile users
From the recent studies, it has been identified that over 68% of the adults living in United Kingdom have their own smartphones. On the other hand, more than 55% of the traffic to an average website comes from mobile devices. If the website is not a responsive one, the best user experience would not be offered to these people. As a result, your visitors would not think about browsing your website to get hold of the information you need.
Social media networks promote mobile visitors
It has also been identified that 55% of the social media users access the platforms via their mobile devices. Therefore, it is extremely important to be equipped with a mobile responsive website, especially if you are into social media marketing. This will assist you to gain the maximum results out of your social media marketing campaigns.
The popularity of shopping on mobiles is increasing
Along with the development of technology, the way how people shop for the goods they need has changed dramatically. More than 80% of the customers tend to use their mobile devices to shop for the products they need online. If you are having an eCommerce website, it is the high time to think about getting a responsive design for it. With the responsive design, you will be able to impress the people who come to your website to shop for the products that they need. This will assist you to build a solid customer base in the long run as well.
It can adapt according to different screen sizes
When you have a responsive design, the elements of your website would flow accordingly to fit to the screen of your visitors. This will help you to stay away from the hassle of creating different websites for different user categories. You just need to have one single version of your website and it would adapt according to the device that is used by the visitors.
It can help you with your SEO efforts
Leading search engines such as Google has taken necessary steps in order to rank the websites with a responsive design at higher positions. Therefore, you will be able to enhance the visibility of your website for the people who browse internet through their mobile devices. This is one of the most convenient and effective search engine optimisation techniques that are available for you to try. It can deliver amazing results to you in the long run as well.